2019 03 20

Business Forum: Sustainable Tourism

Business Forum “Sustainable tourism” aims to share with sustainable tourism trends, discuss about sustainable development effect created for the environment, city, community and / or companies itself and share good practices examples with the hospitality business, public sector representatives and Kaunas city guests.

Date: April 5, 2019.

Venue: Kaunas city municipality, Laisvės av. 96, Kaunas, first floor, the big hall.

Time: 9:00 AM – 12:00 AM.

Participation is free of charge.


Event language – English.

Moderator Tadas Stankevičius, Public Institution “Kaunas IN” Head of Business Division.

We invite you to take a walk or use public transport to come to the event or cooperate with colleagues and come with one car.

Partners: “Lithuanian Airports”, Park Inn by Radisson Kaunas, Kaunas 2022, Norwegian – Lithuanian Chamber of Commerce, Swedish Chamber of Commerce in Lithuania, “Nordic Council of Ministers Office in Lithuania”.


09:00 – 09:10


09:10 – 09:30

Connectivity impact on tourism development Aurimas Stikliūnas, Lithuanian Airports Head of Aviation Services.

Aurimas Stikliūnas, Head of Aviation Services at Lithuanian Airports. An expert in aviation and business development, majorly focusing on the route network and aviation services development at Vilnius, Kaunas and Palanga Airports.






09:30 – 10:10

Social responsibility. My great ME. Giedrius Bučas, the founder of social initiative “Creative Angle 360°”.

Giedrius Bučas – the founder of social initiative Kūrybos kampas 360 (“Creative Angle 360°”), “Reach for Change“ change leader & social entrepreneur.

Giedrius vision – sustainable and clean world and shares his knowledge and experience with everyone interested in sustainable consumption, environmental protection. Giedrius believes, that the most interesting discussions are with children, youth and families.

“Creative Angle 360°”– social initiative, developing sustainable consumption and secondary design ideas, taking care about cleaner and healthier environment. Carrying out educational activities, organising events.


10:10 – 10:30

Iceland’s sustainability, technology, and nature. Ásta Kristín Sigurjónsdóttir, Managing. director of the Iceland Tourism Cluster

Ásta Kristín is the Managing Director of the Iceland Tourism Cluster that is a business-driven organization with over 50 members.

The main objective of the Tourism Cluster Initiative is to promote competitiveness and value creation within the Icelandic tourism industry and to develop a co-operating forum for different stakeholders where the focus is on linking them together and opening up for interaction between them.

One of the Clusters focus project is running the Responsible Tourism initiative together with Festa the CSR center in Iceland. Ásta Kristin has a BSc in International Business and Marketing from the University of Reykjavík and an IMPA certificate in project management.


10:30 – 11:00

Coffee break.

11:00 – 11:20

Sustainable hotel Akvilė Kunigėnaitė, Park Inn by Radisson Kaunas Digital marketing specialist.

Akvilė Kunigėnaitė (Master of International Marketing & digital marketing specialist at Park Inn by Radisson Kaunas) will present 3 pillars of responsible business in the hospitality industry and will share best practices of Radisson Hospitality AB as one of the most ethical companies worldwide.

Radisson Hospitality AB is a member of The Radisson Hotel Group, 11th largest hotel group in the world. Through a master franchise agreement with Radisson Hospitality, Inc. USA – Radisson Hospitality AB operates and develops Radisson Collection, Radisson Blu, Radisson, Radisson RED, and Park Inn by Radisson, across EMEA.

As one of the most dynamic hotel companies, Radisson Hospitality AB features a portfolio of more than 480 hotels in operation or under development with 105,000 rooms in 80+ countries.

Radisson Hospitality AB is committed to working in a responsible and sustainable way and has developed an industry-leading Responsible Business Program consisting of 3 pillars: Think People – Think Community – Think Planet. Company has received numerous awards and accolades for being an innovative leader in sustainability practices, responsible business, and its safety and security program.

Radisson Hospitality AB has been recognized by the Ethisphere Institute as a 2018 World’s Most Ethical Company®, for the 9th consecutive time. It is also certified by ECOVADIS silver award for sustainable supply chain practices, placing it among the top 30% Ecovadis performers.

11:20 – 11:40

A travel into the Experience Economy and a small visit to a Miracle Journey. Ulf Hallan, CEO and Owner of Miracle Journey, Honorary Consul of Lithuania to Norway.

For 22 years the General Manager of NNL, one of the longest running Leadership Developments programs in Norway. Through this job I have been doing trainings and teachings in the USA for 5 years, in Asia (visiting professor in the Indian Institute of Management in Calcutta, in Cebu, the Philippines, as visiting professor of Cebu University during 3 years, and in a lot of countries in Europe.

I am also a musician and I had the pleasure of inviting the National Symphony Orchestra of Lithuania to my festival, Nordland Music Festival,which is the largest music festival in Northern Norway.  As a consequence of this, in 1999 I was invited by the National Philharmonia to come and visit Lithuania.

I fell in love with the city and I returned many times, so after a quite short time, I was employed as a visiting professor in TVM in Vilnius University. I was appointed in 2003 as the Honorary Consul of Lithuania to Northern Norway and soon after I was also employed as visiting professor in Vilnius Dailes Academia (Master of Cultural Management) and in Vilnius Educological University.

I also started 3 companies here. One was UAB European Leadership Institute, another was UAB HA Enterprise, working with real estate, and the third, and now most important one was UAB Miracle Journey, the story of which I will share in the conference.


11:40 – 12:00

Sustain Ability. Local Culture for Experiential Tourism: Kaunas 2022 PhD. Assoc. Prof. Jūratė Tutlytė, Kaunas 2022.

Nuotrauka: Remis Ščerbauskas

Art researcher and curator, Associate Professor at the Arts Department of Vytautas Magnus University, Desigining Happiness program Curator at Kaunas 2022.

Jūratė Tutlytė is involved in curating projects that explore the relationship between art, architecture, urban space and design. Her academic interests include: architecture and design; contemporary processes of urban culture and territorial planning; correlations between public spaces, heritage, culture, art and communities; paradigms of creativity and cultural industries.

Jūratė is an author of many essays and academic articles.

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